When it comes to innovation, makeup formulations are no longer taking a backseat in favour of skin and hair care. Here are some of the most exciting new makeup ingredients launches we spotted at this year’s InCosmetics Global show.
Water-resistant, biodegradable film former
For more natural colour cosmetics, Ashland’s Antaron soja glyceride is a nature-derived, biodegradable film former that offers water resistance and SPF boosting benefits to makeup formulations.
Biomade, biodegradable colour dispersant
Cellugy’s EcoFLEXY Color is a biomade and biodegradable colour dispersant derived from pure biocellulose that’s produced through fermentation in an energy-efficient process. The ingredient enriches the true colour of pigments and offers a natural option for spreadable colour cosmetics.
Waterless, on-the-go powder
Unlike traditional suncare emulsions, Univar Solutions’ Invisible SPF30 Pressed Powder is an on-the-go, mattifying mineral powder that is waterless and has a reduced ecological impact.
Maximum sparkle with minimal product
Silux Aurora mixes large and small particles to give a stronger sparkling effect. Only a small percentage is needed in your formulation to create a dramatic iridescent effect.
Solid format gel serum tablets
JRS Pearlescent Serum Tablets for Reconstitution are gel-serum tablets in a solid format that are feature active ingredients and are adaptable to all skin tones. Made with cellulose, which easily disintegrate and a water-soluble filler and humectant.
100% plant-based powder
Noupotentia Japan/ INA Trading’s Amylopectin Powder (AMP) is a rice-derived powder that has been developed as an alternative to microplastic powders.
Although rice powder normally has a rough feel and absorbs water, the company says that AMP has a “smooth feel and does not absorb water due to a special granulation process.”
Normally amylose, which is in ordinary rice powder, can cause decay, but AMP is made of amylopectin (not amylose) to prevent this.
Blue powder to neutralise sallowness
Imerys Silky Ocean Perfector is a pastel-blue unifying powder that neutralises skin sallowness causes by tiredness and lack of radiance.
100% plant-based pigments, glitters & pearls
Sparxell’s biodegradable pigments made from cellulose with no mica, no titania and no dye
According to the company, its pigments “utilise the physical structure that gives birds and butterflies their magnificent colours, eliminating the need for toxic chemicals.”
Biodegradable, non-nano micropowder
A naturally derived, non-microplastic, biodegradable, and non-nano cellulose ester micropowder. Eastman’s Esmeri CC1N10 can be added to cosmetics to give a long-lasting soft focus and matte skin finish.
100% biobased film-former from renewable resources
OleoShine Green is a 100% bio-based film-former that adds shine to cosmetics. It’s made from renewable resources using green chemistry and claims to offer !optimised adhesion and a non-sticky feel."
Sustainable. non-palm-derived lipstick
Flora Duo Lipsticks from Nisshin Oillio have a sustainable formulation made from non-palm oil-derived, vegetable based ingredients. The lipstick has a creamy and light feeling with good emollience due to a special combination of waxes and oils, says the company behind the innovation.