Rituals steps up travel-retail with standalone store
Dutch personal care company Rituals has opened a new standalone store in Berlin’s Brandenburg Airport, as it continues to boost its travel-retail presence.
Head of travel retail for EMEA & Americas Lotte Rozemuller said Europe is a key area for its business expansion, stating: “Our new store in Berlin strengthens our presence in the channel and speaks to our commitment to our wider strategy of stand-alone stores, which has been a pivotal part of Rituals' success in travel retail."
The brand shared that it will also open another standalone travel retail store soon but hasn’t disclosed the location yet.