Diptyque opens first flagship in London
French fragrance brand Diptyque has opened its first standalone brick-and-mortar concept store, Maisons Diptyque, on London’s New Bond Street.
The brand has combined its range of eau de toilette, eau de parfum and perfumed hair mists with illustrations inspired by the name of each scent – to help shoppers imagine a scented story before they try the fragrance.
The space also houses a home fragrance salon with Diptique’s full decoration range, from candle holders to ceramics.
CEO Fabienne Mauny said the launch marked “a new era for the brand, symbolising our commitment to broadening our national and international reach.”
Diptique now plans to open a second concept store in Paris in late May.