Boots: biggest range of Leaping Bunny-approved, own-brand beauty on UK high street
UK health and beauty retailer Boots has been named as having the biggest range of Leaping Bunny-approved own-brand beauty products available on the UK high street.
More than 500 of Boot’s own-brand beauty products, including cosmetics, skincare, personal care and grooming are now Leaping Bunny-approved. The accreditation is a mark of approval from Cruelty Free International and is a globally recognised standard for assessing cruelty-free cosmetics.
Boots noted that this was: "a big hop in the right direction for affordable and accessible cruelty-free beauty".
The said that more of its own-brand labels, including Soltan, Natural Collection, Tea Tree and Witch Hazel, Boots Ingredients and Boots Vitamin C, will receive Leaping Bunny approval. These will join the likes of 17, Botanics, Soap & Glory and Liz Earle Beauty Co., which already held the accreditation.
The retailer has always been ahead of the pack on this ethical issue. It stopped conducting or commissioning animal testing on its own-brand products in 1995 – 23 years ahead of the UK Government’s policy ban on cosmetics animal testing.