Kiehl’s speaks out against kids using adult’s cosmetics
Kiehl’s has launched a creative new marketing campaign to highlighted its views that children should not be using anti-ageing creams and other cosmetics designed for adult skin. Instead, it focused on their need to wear sunscreen.
L'Oréal CEO Nicolas Hieronimus took to Linkedin to state: “I love this campaign which illustrates our Group position on kids and beauty products. At L'Oréal, we are committed to not intentionally market our products to kids under 16 years old unless they meet a very specific need like eczema or acne,” he said.