Superdrug’s B Menopause skin care range
Menopause beauty is a growing area for NPD and UK high-street retailer Superdrug has just launched B. Menopause – a capsule skin care collection with products priced between £13.99 - £16.99.
The products feature peptide technology and have been trialled and tested by over 500 people, with users seeing visible results – 71% of users said they noticed a difference after using the Hydrating Sleep Cream once.
Kate Beavis, a Menopause Wellness Practitioner and TikTok Influencer (Fearless At 50), is an advocate of the new range and said: “It’s truly fantastic to see a brand like Superdrug launch a menopause range – especially one that is so aligned with the way women are feeling. We don’t know what to expect when experiencing the menopause and we certainly can’t pre-empt what happens to our skin. For me, my skin was drier, spot-prone, and I just didn’t feel like me. It can have a huge knock-on confidence, I remember thinking, why are my usual products just not working?”