Sol de Janeiro
What? Sol de Janeiro’s travel-retail popup
Where? Copenhagen Airport, Denmark
The popup highlights the brand’s core product range, which includes Brazilian Bum Bum Cream and Brazilian Crush Cheirosa 62 Hair and Body Mist.
It also offers a lively world music playlist and features giant-size bottles of its iconic products, as well as photobooths with a backdrop of Rio de Janeiro beach.
Customers can sample the different body creams and mists, have polaroid photo taken and receive free ‘body positivity’ postcards and samples.