L’Artisan Parfumeur
What? Puig’s travel-retail popup for niche fragrance brand, L’Artisan Parfumeur
Where? Charles de Gaulle Airport, Paris
The brand highlights its French heritage and fragrances using storytelling elements and showcases its bestselling lines such the Soleil de Provence fragrance.
Visitors to the popup can get their perfume bottle engraved with a personalised message, or receive leather tag gift-with-purchase embossed with their initials. Gifts are then wrapped up with a leather cord and wax seal and sprinkled with dried flowers.