Alvinesa acquires Genosa to boost natural upcycled ingredients portfolio

By Kirsty Doolan

- Last updated on GMT

Alvinesa said the acquisition offers an opportunity for “further expansion of its ingredient range”
Alvinesa said the acquisition offers an opportunity for “further expansion of its ingredient range”

Related tags Skin care Skin health natural beauty Olive oil Grape seed extract Grape seed oil Personal care acquisition

Grape-based ingredients company Alvinesa has acquired olive upcycling company Genosa to "drive innovation and customer value".

Alvinesa said the acquisition “marks a significant milestone​” in its growth strategy. The move is likely to strengthen its position as a key player in the upcycled natural ingredients market.

The Spanish company upcycles and transforms agricultural co-products from the wine industry into natural ingredients for the beauty and personal care, nutraceutical, food and drink industries.

It has been in business since 1993 and its portfolio of natural ingredients is the result of years of research and development, driven by its belief in harnessing the power of nature to deliver valuable ingredients.

Grape coproducts used in skin care formulations

CEO Jon Fernández de Barrena explained that the company upcycles grapes into two ingredients that are used in beauty and personal care products: grapeseed oil and grape seed extract.

“Grapeseed oil is obtained from the seeds of grapes after they are pressed during winemaking. It's rich in antioxidants, vitamin E, and essential fatty acids, making it a valuable ingredient in skincare products,” ​he said. “It’s used in moisturisers, serums, and facial oils due to its light texture and potential benefits for the skin.”

Grape seed extract is derived from the seeds of grapes and “contains high levels of antioxidants, particularly proanthocyanidins,”​ he explained. "It’s used in cosmetic formulations due to its potential to support collagen production, improve skin elasticity, and protect against environmental damage."

Conscious consumerism is on the rise

Meanwhile, Genosa, which is also based in Spain, produces upcycled natural hydroxytyrosol (Hytolive®), which is derived from olives. Its patented international process utilises only physical and mechanical methods, ensuring top quality and environmental responsibility by abstaining from the use of solvents in the extraction of hydroxytyrosol.

Since its establishment in 2001, Genosa said it has made substantial investments in human expertise and financial resources, prioritising the production of premium natural extracts.

According to Alvinesa, the acquisition presents a unique opportunity for “further expansion of its ingredient range”​ and to “leverage the synergies between both companies to drive innovation and customer value.”

Conscious consumerism is on the rise,” ​said Fernández de Barrena. “With a growing number of customers seeking products that align with their values of sustainability and responsible consumption. By offering upcycled and sustainable products, we can attract environmentally conscious consumers and gain a competitive edge.”

As part of the integration process, Alvinesa will explore ways to work with Genosa's expertise and technologies to enhance its existing product range.

Going forward, Fernández de Barrena shared that the two companies are set to work together on a special project in the nutraceutical industry. 

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