July Launch Pad: Sensational summer

By Cassandra Stern

- Last updated on GMT

July Launch Pad: Sensational summer

Related tags Fragrance Cosmetics Oral care Personal care products Skin care

From fragrance to cosmetics, personal care products and more, there’s a wide range of new product launches that have been released in the last few weeks. Check out this month’s Launch Pad roundup to review the options that can help consumers have a sensational summer.

Skin and oral care brand Foreo launches ESPADA 2 acne treatment device 

Utilizing the combination of powerful skin-clearing blue LED light and the brand's proprietary T-Sonic pulsation technology, the ESPADA 2 device was launched by skin and oral care brand Foreo last month to support consumers with their skin care needs. Designed to help clear existing acne, blemishes, and inflammation, the ESPADA 2 works to eliminate acne bacteria at its core to treat and heal acne-prone skin. 

The ESPADA 2 targets individual acne blemishes and also naturally regulated sebum production over time, which means users can avoid the dry skin that sometimes results from more traditional acne treatments. This FDA-cleared device is clinically proven to address acne issues and "100% of ESPADA 2 users report clearer skin​" as detailed on the company's website. 

The ESPADA 2 retails on the company's website​ in three colors for $169.00. 

New K-brand skin care line features retinol-alternative Regelica Bakuchiol and Niacinamide Anti-Aging Cream

Formulated with botanical retinol-alternative ingredient Bakuchiol, Regelica’s flagship cream offers effective wrinkle-fighting benefits without the irritation or photosensitivity of retinol-based skin care treatments. The Bakuchiol and Niacinamide Anti-Aging Cream also features seven seaweed extracts that are rich in minerals to hydrate skin, plus niacinamide to further strengthen the skin barrier.

The cream works by addressing thinning skin, which contributes to signs of aging like sagging tearing. By reinforcing the skin barrier, the product also helps protect skin against damage from environmental exposure and pollutants.

Regelica’s Bakuchiol and Niacinamide Anti-Aging Cream retails on the company’s website​ for $72.00.

Limited Edition Soap & Glory Peach Please body care collection now available at Ulta Beauty

Since 2006, UK-based Soap & Glory has offered a wide range of affordable bath and body care, skin care, and cosmetic products for consumers to enjoy. This month, the brand has launched a limited-edition collection of body care products called Peach Please that are a perfect match for the summer months.

The collection includes the Limited Edition Peach Please Body Butter, Body Wash, Body Lotion, and Body Scrubs. With fragrance notes of peach blossom, Japanese sweet pea, and soft musk, this nourishing and hydrating product line up is a perfect pairing for soft and sweet summer skin.

Soap & Glory’s Limited Edition Peach Please body care collection is available through Ulta Beauty​ and retails between $7.49 and $15.99 each.

Oral care brand SNOW releases first-ever LED Toothbrush

Utilizing LED light technology, oral care brand SNOW has launched its new Advanced Whitening Electric Toothbrush equipped with proprietary Snowlight triple LED lights. With different modes for whitening, gum care, as well as a combination mode for both options.

Featuring an intelligent built-in brushing timer, self-sanitizing travel case, and free tongue scraper, this brush is designed to deliver the cosmetic oral care benefits to keep teeth white and healthy. Additionally, the design features advanced sonic cleaning capabilities with a handle grip for better control and soft bristled toothbrush head for sensitive teeth and gums.

The SNOW Advanced Whitening Electric Toothbrush retails on the company’s website​ for $189.99.

Fragrance brand BRANDT has just released its latest signature summer scent KLĒA

Complex yet light and freshly floral, BRANDT’s new KLĒA fragrance is an excellent pairing for summer wear. With top notes of bergamot, mandarin and olive leaf, middle notes magnolia, water lily, jasmine, and sea salt, and finishing notes amber, Egyptian musk, tonka bean, cedarwood, and papyrus, this exotic blend offers a collection of rich scent options that combines earthy with botanical.

Additionally, all of BRANDT’s scent offerings are IFRA certified, vegan, cruelty-free and formulated with sustainably sourced fragrance oils for environmentally minded consumers. For best results, the brand recommends spraying onto clothes and pulse points after moisturizing and refraining from rubbing the fragrance into skin.

BRANDT’s KLĒA fragrance is available on its company website​ and retails for $145.00.

NEEN Cosmetics delivers brand's first ever eyeshadow Trio sets

Known for its highly pigmented, creamy eyeshadow options formulated with sustainably sourced mica, NEEN’s new Trio palettes are curated by brand owner Jeanine Lobell. There are currently five color trio options to choose from which each feature a combination of metallic and matte shades: The Cloud, The NYC, The Roadtrip, The Scoop, and The Zen Trios.

Additionally, NEEN’s Trio compacts are refillable and non-plastic, which are a great fit for the environmentally friendly consumer. Further, all of NEEN’s pressed pigments are made locally to reduce the company’s carbon footprint.

NEEN Trio sets are available for purchase on the company’s website​ and retail for $36.00 each.

Velour Beauty’s debuts Glue & Go Pen for first-time false lash users

False lash application can be tricky, especially for inexperienced or first-time product users. To address these issues, cosmetics brand Velour Beauty will be releasing its clear adhesive Glue & Go Pen to simplify the lash application process on July 23 of this year.

This vegan and cruelty-free formula dries clear and is latex-free with plant-based extracts. The pen features a precision tip and quick dry time for a strong hold and is great for daily wear.

Velour Beauty’s Glue & Go Pen will be available on the company’s website​ and retails for $22.00.

Hair care line RŌZ launches refill pouches for Foundation Shampoo & Conditioner set

For the eco-conscious consumer looking to reduce plastic bottle consumption, hair care product brand RŌZ has recently released refill pouches for its popular Foundation Shampoo and Conditioner combo. After purchasing the original shampoo and conditioner, the aluminum bottles can now be refilled with these recyclable PE pouches, each good for two full bottle refills.

Both products are formulated with vegan ingredients and are cruelty-, paraben-, SLS-, Triclosan, and gluten-free. Suitable for all hair types and needs, the Foundation Shampoo and Conditioner feature the brand’s proprietary Botanicomplex incorporating natural ingredients like ginger root, frankincense, grape, and walnut extracts to promote healthy and soft hair.

RŌZ Foundation Shampoo and Conditioner refills retail on the company’s website​ for $62.00 and $65.00 respectively.

Feminine care brand WooWoo launches Saddle Sore! Soothing Balm

In the summer months, chafing can pose a seriously uncomfortable problem. Designed to be used as both a preventative and curative option after shaving, waxing, or bike riding, WooWoo’s Saddle Sore! Soothing Balm features soothing rosehip oil, aloe vera, and chamomile to calm and nourish irritated skin.

All WooWoo products are safe for intimate use, dermatologist tested, gently scented, and are cruelty- and paraben-free.

WooWoo Saddle Sore! Soothing Balm retails for $10.95 and is available on the company’s website​ as well as Amazon​.

Aprés Nail releases summer fun July Gel Couleur Set

Just in time for the Fourth of July, nail product brand Aprés Nail has launched the July Gel Couleur Set for fun and festive Fourth of July nail art. This limited edition set includes bright red Lucky Envelope, ruby red glitter Ruby Slippers, navy blue Aquarius Rising, dark blue glitter Milky Way Galaxy, and white Cloud Nine colors to create the perfect summer nail look.

All Aprés Nail product options feature a highly opaque, medium viscosity gel formula that is designed to be used for either one color or in nail are designs with no tacky layer after curing, and the polish cures in thirty second with LED lamps. Additionally, each bottle includes the brand’s proprietary Brush-X made with PBT fibers to create a denser, Japanese nail art-like brush.

Aprés Nail July Gel Couleur Set retails on the company’s website​ for $69.99.

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