Kao: ‘Maximising and minimising’ key to zero-waste circular beauty future
Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.
In May last year, the Kao Corporation, which produces a range of beauty brands such as Sensai, Kanebo and Kate as well as cosmetics ingredients for industry, unveiled plans to become carbon negative by 2050. Much of this, it said, would be achieved by switching to 100% renewable energy across its entire operations, as well as via a strong focus on raw material usage, water-saving innovations and reduction of plastic packaging.
And this week at in-Cosmetics Global, Junko Ohtani, director of ESG communications at Kao Corporation, outlined how important innovation in packaging, specifically, was in fulfilling the company’s carbon negative goals.
‘This maximising and minimising philosophy, we believe, is key’
“Zero waste, as you can imagine, is one of the biggest challenges and focuses for our customers and consumers,” Ohtani told attendees during her presentation at the Sustainability Corner during the tradeshow, connecting via livestream from Japan.