SGD Pharma expands cosmetics glass packaging offering

By Jennie Milsom

- Last updated on GMT

Image credit: SGD Pharma
Image credit: SGD Pharma

Related tags Glass Beauty Sustainability

SGD Pharma, the global producer of moulded glass vials, is to expand its cosmetics offering globally with the appointment of industry leader Sheherazade Chamlou as Vice President Sales Beauty Americas.

Commenting on the new strategic direction of the SGD Pharma beauty division, Chamlou said: “The key trend in the beauty packaging industry right now is sustainability – brands and consumers want their luxe products to be recyclable, reusable and refillable, while not missing out on quality.

“SGD Pharma can offer brands the ability to stay on trend, while also feeling confident that their packaging is of the highest quality to match their product specifications.

Sustainability benefits of glass

SGD Pharma says the move to invest more in high quality glass packaging reflects and responds to the growing trend for “glassification”, which sees brands switching from plastic to glass packaging thanks to the associated sustainability benefits of being able to reuse and recycle, as well as compatibility with various formulations.

Glass is also said to offer the benefit of being a customisable packaging solution for the beauty industry, which SGD Pharma can offer to its global customer base through its production plant in China and network of sales offices around the world.

Chamlou added: “Innovation is key for us, and we will continue to support customers with new cosmetics packaging solutions that suit their needs and to stay ahead of global trends. We have access to a wide range of glass moulds developed over 20 years and can also custom-design bespoke packaging for brands to suit their go-to-market needs.”

Global reach

SGD Pharma already has a strong cosmetic packaging reputation in China, with its Beauty and Care division supplying both global and local beauty brands.

Chamlou, who started her career with SGD Pharma in Paris and is to be based in New York, has led sales teams at Verescence and most recently at Aptar as Vice President of Beauty Sales, North America. Her role with SGD Pharma will include leveraging the company's presence in the US, Europe and Asia to grow the global beauty division, as well as developing global propositions for luxury cosmetics and beauty brands. 

About SGD Pharma    

SGD Pharma has extensive experience in developing industry-leading packaging solutions, both for its core pharmaceutical industry customer base, and for bespoke and stock glass packaging ranges for beauty industry use in Asia Pacific (APAC).

With more than two decades servicing the APAC beauty market from its China-based factory in Zhanjiang, SGD Pharma has established a raft of local and international customers in the beauty market. Additionally, thanks to SGD Pharma’s Paris-based headquarters, the company is said to be able to combine its high-end glass expertise, French design and more than 100 years of knowledge in glass manufacturing for the cosmetic industry. 

The company has stated it is offering its Constellations stock range of glass cosmetics packaging to customers globally, which includes solutions of different sizes for a variety of beauty products, including skincare, nutraceuticals and beauty creams, as well as custom designs and shapes to brands, which are said to make its products "instantly recognisable".

Related topics Packaging & Design

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