Sustainable step change: Can circular beauty become a mainstream reality?

By Kacey Culliney contact

- Last updated on GMT

Industry experts from Garnier, TerraCycle, Beauty Kitchen, Cradle to Cradle and The Green Chemist Consultancy will lead an important discussion on the challenges and opportunities facing beauty as it shifts towards circular business models (Getty Images)
Industry experts from Garnier, TerraCycle, Beauty Kitchen, Cradle to Cradle and The Green Chemist Consultancy will lead an important discussion on the challenges and opportunities facing beauty as it shifts towards circular business models (Getty Images)

Related tags: circular beauty, sustainable beauty, Green chemistry, sustainable sourcing, eco-design, Environment, climate crisis, carbon neutral, European Green Deal

Many beauty manufacturers, suppliers and retailers have made important sustainability pledges for this coming decade, but as efforts kickstart in shifting linear business models to circular ways of working, there remains a raft of challenges along the entire supply chain.

Aiming for a climate neutral future

In January, last year, European Commission president Ursula von der Leyen told attendees at the World Economic Forum 2020 that the European Union would do “whatever it takes”​ to the unlock investment, innovation and creativity needed to become climate neutral by 2050​.

The EU, Von der Leyen said, was on a mission to become the world’s first climate neutral continent.

This goal was detailed in the EC’s European Green Deal​ – a programme containing a raft of world-reaching measures, guidelines and regulatory reforms aimed at shifting industrial strategies in the EU towards circular business models and clean technologies. And in March 2020, as part of this programme, the EC unveiled its latest Circular Economy Action Plan for Europe​ that precisely detailed the legislative and non-legislative measures that would be taken on circularity in the coming years.

For the beauty industry, this plan had the “potential to be transformative”,​ according to John Chave, director-general of trade association Cosmetics Europe, but it would not be without its challenges.

So, what does the circular business model look like for beauty?

Given ‘circularity’ has become an increasingly important word worldwide, for industry and consumers alike, CosmeticsDesign has decided to rally together leading experts in the field to dig into what this all means for the international beauty industry.

Our webinar Circular beauty - Sustainable sourcing | Green chemistry | Eco-design​ on Wednesday 14th​ April​ will address important and current issues in this conversation, putting tough questions to our esteemed panel of industry experts.

Just what exactly does circular beauty mean? What areas of the supply chain does this concept impact? How much work has already been achieved? And what still needs to be done?


We’ll hear from Adrien Koskas, global brand president at Garnier​; Tom Szaky, founder and CEO of TerraCycle​; Jo Chidley, founder of Beauty Kitchen​; Christina Raab, VP of strategy and development at Cradle to Cradle​ Products Innovation Institute; and Barbara Olioso PhD MRSC, managing director of The Green Chemist Consultancy​.

For anyone wanting to better understand whether circular beauty can become a mainstream reality, this one-hour webinar will dig into just that! Whether you work in a lab, as part of an innovation consultancy or team, lead a big, small or medium brand, or work in global beauty retail, there will be important insights on all aspects of the beauty supply chain discussed.

This webinar will look at what the likes of Garnier and Beauty Kitchen have already achieved and what they have in their planning, gaining valuable insight from the business and brand side. It will consider the important role of end-of-life recycling, refills and durable designs with detail from TerraCycle on its LOOP programme. The webinar will also consider the importance of third-party certifications like Cradle to Cradle in pushing circularity forward and we’ll also hear from an expert green chemist about sustainable sourcing, processing and formulating that builds into circular business models.

Registration for Circular beauty - Sustainable sourcing | Green chemistry | Eco-design now open

Registration for our free-to-attend webinar is now open​, with the important option of sending your ‘burning questions’ for us to ask the panellists on the day.

Join us as we take a deep dive into circular beauty’s past, present and future – a conversation not to be missed!

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