Top 5 most-read stories May 2020: COVID-19 skin science, L’Oréal salon support and beauty retail trends

A scientific look at COVID-19​

Medical research on the coronavirus has been published across the globe – much of it relating to vaccine efforts and health credentials of patients – but a recent study from Spanish researchers looking at skin manifestations of COVID-19, an area they said was previously undefined, identified five key skin patterns associated with the disease.

Meanwhile, international beauty major L’Oréal also issued guidance to salons in the UK and Ireland about how to safely run business post-COVID, once businesses were able to restart.

Beauty marketing as retail morphs​

Mintel detailed the importance of wellness and positivity during the COVID-19 crisis and said such messaging was now more relevant than ever.

Retail design consultancy Fitch also discussed the importance around knowing consumers better in a changing retail landscape, where beauty communities were rising fast.

Innovation for the skin​

Personal care major Unilever also revealed its latest innovation focus in a patent filing on use of resin-based film formers to prevent pollution-triggered skin damage.

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