Cradle to Cradle Products Innovation Institute is a non-profit focused on sustainability, circularity, and social fairness. “The Institute works closely with product manufacturers, suppliers, accredited assessors and other industry influencers and stakeholders to maximize the positive impacts of products and materials,” according to the non-profit’s about page. And as part of its work, the Institute sets standards and oversees the assessment of products and materials for Cradle to Cradle certification.
CK EVERYONE Eau de toilette gains a Material Health Certificate
The Institute’s Material Certificate program is meant as an incentive and a tool of sorts to help manufacturers and brands “work toward safer product chemistries,” explains the Institute’s site. It “offers a solution to growing industry and consumer interest in knowing more about the chemicals used in products across their supply chains and avoiding chemicals of concern.”
The Silver level Material Health Certificate that Coty has earned is the second tier in the program;bronze is the first tier, and gold and platinum levels are conferred upon products with even safer product chemistries.
“We are proud of Coty’s first Cradle to Cradle Material Health certificate for CK EVERYONE Eau de toilette which demonstrates the positive impact of our Beauty That Lasts platform,” says Simona Cattaneo, President of Luxury Brands at Coty, in this week’s media release.
And she goes on to assert that, “The Material Health certificate reinforces Coty’s commitment to its sustainability platform, with the objective of building a better business while making a positive contribution towards societal, ethical and environmental change within the beauty industry.”
Product details on the Calvin Klein product page for the Eau de toilette don’t reference the certification directly but they do note that “this new scent is vegan, made from naturally derived alcohol and infused with ingredients derived from natural origins, making this Calvin Klein's first 'clean' fragrance.”
Encouraging words for Coty’s sustainability initiatives
One brand’s success is a win for the whole industry as Dr. Christina Raab, Vice President of Strategy and Development for the Institute, sees it: “Achieving a Cradle to Cradle Material Health certificate for CK EVERYONE Eau de toilette is another positive step in moving the beauty industry towards the universal use of materials that are safe, circular and responsible,” she tells the press, adding that, “We look forward to Coty’s continued leadership as the company uses the Cradle to Cradle Certified Product Standard as a framework for improving the sustainability of this and other products.”
And Jay Bolus, President of MBDC, a material health assessment company that did the evaluation of CK EVERYONE, sees the certificate as an incentive for both Coty and the company’s beauty and fragrance industry peers to do better. “We are thrilled to collaborate with Coty on their first Material Health Certificate for CK EVERYONE Eau de toilette,” he says.
“By obtaining a Material Health Certificate,” adds Bolus, “they are communicating their commitment to transparency and that their fragrance is made with healthier materials. Coty is raising the bar for the beauty industry by insisting on product quality based on Cradle to Cradle Design.”
Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.