ADF&PCD Paris 2020

Prestige packaging: YSL, Chanel and Lancôme snap up innovation awards at PCD Paris

By Kacey Culliney contact

- Last updated on GMT

The ADF&PCD and PLD Awards 2020 were held today in Paris (Getty Images)
The ADF&PCD and PLD Awards 2020 were held today in Paris (Getty Images)

Related tags: Packaging, Prestige beauty, Luxury packaging, Chanel, Yves saint laurent, Lancôme, L'oréal


Leading luxury beauty brands have been recognised for packaging innovation efforts at the ADF&PCD 2020 trade show in Paris, with 3D printing and sustainability thrust into the spotlight.

Today’s ADF&PCD Innovation Awards, held at the Paris Expo Porte de Versailles, were judged by an independent jury led by packaging expert Alain Bethune and Hervé Bouix, senior VP of innovation packaging at Estee Lauder. Open for entry since June last year, the awards were split into eight different categories: premium skin care, premium make-up, mass make-up, fragrances for men, fragrances for women, limited edition boxes, sustainable development and onsite refillable devices.

Beauty packaging showed innovation, diversity and dedication

Eco-design proved to be a determining factor and a source of much innovation presented this year and refillable was also seen across luxury as a way of providing new services and perceived value.

Emma Appert, marketing leader for ADF&PCD and PLD Paris 2020, said the judging panel had been “hugely impressed”​ by the quality of submissions this year.

“All nominees should be proud, and we’d like to pass on our congratulations to all our award and certificate winners – it was a hard-fought contest this year (…) The innovation, diversity and dedication to causes like sustainability really are commendable,”​ Appert said.

Premium skin care and limited edition

The premium skin care award was given to Yves Saint Laurent​ for its refillable Serum Reboot bottles, enabling consumers to top up on the premium ‘Pure Shots’ product.

A highly commended certificate was awarded to Cinq Mondes​ for its anti-ageing patented eye and lip roll-on Geto Supreme Le Contour Yeux et Levres that integrated a magnetic massage sphere for more efficient and effective application.

Two highly commended certificates were given in the limited edition box category: to Lancôme​ for its Jasmin Marzipane 3D printed box that included an intricate steel design and Chanel​ for its Coffret les Exclusifs Coromandel et Les Maisons D’art that honoured artisans in jewellery and embroidery.

Premium and mass make-up

The premium make-up award went to Chanel​ for its Eye mascara product, featuring a 3D printed brush adapted to unique eyelash shapes in four variants.

Two highly commended certificates were awarded in premium make-up: to Chanel​ for its Rouge Coco Flash that featured a transparent cap and Gucci​ for its Satin and Sheer aluminium lipsticks.

Two highly commended certificates were also awarded under the mass make-up category. Bourjois​ received a certificate for its One Second eyeshadow product featuring an ergonomic sponge applicator and Rimmel​ for its Lasting Finish Extreme lipstick shaped in a way that enabled precision application.

Fragrances for men and women

The fragrances for men category saw two highly commended certificates given to Montblanc​ for its Explorer Eau de Parfum and to Jean-Paul Gaultier​ for Le Bleu.

The fragrance for women category dished out two awards: to Lancôme​ for its minimalist and transparent Idôle perfume and Paco Rabanne​ for its blue-silver Pacollection.

Two highly commended certificates were awarded to Azzari​ for Wanted Girl and Chanel​ for its 7ml Mini T&S.

Sustainable development and onsite refills

The sustainable development category award went to L’Oréal​ for its L’Oréal Paris Elseve, Garnier Ultra Doux and Botanicals Fresh Care lines.

Three highly commended certificates were awarded in this category: to weDo​ for its Professional line that used post-consumer recycled materials; Philosophy​ for its Nature in a Jar line that incorporated inferior PCRs and reduced plastic waste and energy during manufacturing; and Sephora​ for its Good for Skin. You. All range – a largely natural line packaged using bio-sourced or recycled materials, cardboard from sustainably managed forests, all in reduced weight.

For onsite refills, L’Occitane​ and Lancôme​ both picked up awards for their respective Verbena shower gel and Idôle perfume fountains.

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