10-MINUTE WATCH:TRENDS 2020 BY COSMETICSDESIGN EDITORS
15 global beauty trends to watch in 2020: From CosmeticsDesign's editors
Americas 2020 beauty trends [00:40]
Kick-starting this 2020 beauty trends video is Deanna Utroske, editor of CosmeticsDesign, with five important movements to keep a close eye on. Watch the video for more detail on what is driving this trend, what industry involvement we've seen thus far and what to expect in the near future.
1: Solid personal care, waterless beauty
2: Next-generation vegan beauty
3: Sophistication for kids, tweens and teens
4: Recyclable, refillable packaging
5: Ingredient circularity
APAC 2020 beauty trends [04:08]
Following on with detail on the beauty trends to watch across Asia-Pacific, Amanda Lim, editor of CosmeticsDesign-Asia, sheds light on five key movements to follow closely. Watch the video for more detail on what is driving this trend, what industry involvement we've seen thus far and what to expect in the near future.
1: Derma beauty
2: China fine fragrance
3: Clean beauty
4: Asian-centric ingredients
5: Skin microbiota
EMEA 2020 beauty trends [06:30]
To close this global beauty trends video, Kacey Culliney, editor of CosmeticsDesign-Europe, discusses five critical movements set to be seen across this region that will prove important for industry to understand. Watch the video for more detail on what is driving this trend, what industry involvement we've seen thus far and what to expect in the near future.
1: The return of the high street
2: A green uprising
3: Beauty biohacking
4: Clean & Ethical
5: Regulatory reformulation
As the global beauty industry transitions out of 2019 and into 2020, expect to see plenty of innovation, investment and interest in the above top 15 trends identified by our team of global editors from CosmeticsDesign, CosmeticsDesign-Asia and CosmeticsDesign-Europe. And stay tuned, subscribe and share our coverage as these truly take hold in the year to come.