CBD skin care brand Kuida expands into the US and European markets

The brand was launched a year ago, with a focus on the Colombia market and other countries throughout the Latin American region, where regulation has been more open to CBD consumer products.

A recent distribution agreement secured distribution in a further 300 retail outlets in its main market of Colombia, but now the company has decided to expand its distribution beyond the Latin American region.

Entering the US market​

The company behind the brand, Khiron Life Sciences, has now announced that after building up the Colombian market to form a strong foundation for the business, its next milestone will be the first imports of its skin care brand.

The company claims that this shipment will make it the first Colombian brand to legally ship CBD products into the US market.

The US skin care market is the biggest in the world, currently valued at around $20 billion. The company says that the shipments have already begun to the US and the launch and first sales of the product are expected during the course of this month.

Next step Europe​

The company has also announced that it has recently fulfilled EU cosmetic product regulatory requirements for seven SKUs in the Kudia skin care range.

The first market to get the product range in Europe will be the UK, where the products will appear in store shelves in the first quarter of 2020, while a further distribution expansion will first include Spain and Germany, followed by the rest of Europe.

Negotiators at the company say that the roll out in Europe will depend on fulfilling specific requirements for each individual EU member state, as well as TSXV approval.

Focus on a stronger portfolio and marketing​

Executives say that they are also lining up a stronger marketing campaign for 2020 to support an expanded portfolio for the Kuida brand, which will include three new SKUs that will come online by the end of the year.

To support all of this the company has been exhibiting at trade shows, both in Colombia and Europe and the US, including Cosmoprof Worldwide Bologna, Cosmoprof North America and the Belleza Y Salud event in Bogota.

The company used the event in Bogota, last month, to promote the newly expanded product range that its new marketing campaign, titled ‘We Do it Different’.

The campaign will focus on social media, getting the new marketing slogan out to an estimated 14 million skin care consumers, worldwide.