Contract fragrance player Mixer & Pack reports record orders

By Simon Pitman contact

- Last updated on GMT

Getty Images
Getty Images
Spain-based contract fragrance and cosmetics company Mixer & Pack says that in 2018 it recorded a record year-on-year growth for billing, increasing by 28% to reach €55 million.

There has been a significant spike in demand for contract manufacturing for both fragrances and cosmetics worldwide in recent years, reflecting a big boom in private label brands, and more lately in indie beauty, trends Mixer & Pack has almost certainly been able to capitalise on.

The company says that the strong performance is reflected by it strong international presence, where it has garnered a reputation for design, development, manufacture and packaging of perfumery and cosmetics for private label purposes.

Mixer & Pack’s performance reflects an uptick in the Spanish fragrance industry, which recording total exports of €4.26 billion, putting it only second in terms of world ranking to France, but ahead of Germany and the United States.

Following an international growth strategy

Since 2016 the company has been making a concerted effort to pursue an international growth strategy as a means of growing the business and broadening its market reach.

It has also implemented lean manufacturing technology as well as pursuing a continued advance towards industry 4.0., whereby machinery in factories is augmented with technologies such as wireless connectivity and sensors to enhance production efficiencies.

Company executives believe that the investment in the new technologies has injected a new dynamism that has played a big role in the recent successes by improving and optimizing its production processes.

Investment in production pays dividends

In 2018 the company invested a total of nearly €135,000 in new technology and upgrades to enhance its production process and keep up with the increased volumes of production it say during the course of the year.

The investment has also included sustainability initiatives, including the implementation of an Energy Management System to ISO 50001 standard, ensuring that emissions are lower while also saving costs.

The company also expanded its workforce from 236 to 271, which saw more employment in a number of its strategic departments, including warehousing and manufacturing.

On top of all that, the company has also invested in new land to bolster its Madrid facility, an initiative that will lead to a new production centre of more than 38,000 sauare metres that is scheduled to be opened by 2021 at a cost of €25 million.

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