What are the prospects for microbiome skin care in Asia?

By Simon Pitman

- Last updated on GMT

At the recent Cosmetics Design Summit we caught up with Asian industry expert Nicole Fall to find out about the types of opportunities for microbiome skin care brands in the region.

Fall is the founder of market intelligence company Asian Consumer Intelligence / Five by Fifty, which closely monitors all the trends in the beauty and personal care space throughout the region. 

As Fall points out in this interview, which was filmed at the recent Cosmetics Design Summit on Microbiome Skin Care Innovation, the market for microbiome skin care is still very small, but she believes that the culture for this type of product already exists and that it has the potential to grow. 

Asian consumers are focused on skin sensitivity

In Asia one of the prime skin care requirements is products that are good for skin sensitivity and related issues, which gives Fall reason to believe that microbiome focused products could have potential in the region. 

"It's definitely nascent, people are not searching for microbiome products, although there is already the culture for fermented products that contain probiotics have microbiome properties,"​ said Fall.

And the markets where this type of product will take off is likely to be the 'usual' suspect, which includes the more advanced markets in the region, like Singapore, Hong Kong, Japan and South Korea. 

Looking to the western markets for inspiration

Potential growth in the Asia Pacific region is likely to come if the trends rubs off from markets where this kind of product has already taken off. 

Fall refers in particular to the UK and US markets, where the trend is more advanced. Specially she refers to the brand landscape as being more advanced in the UK, while a lot of the science about the subject is continuing to come out the USA.

Related news

Show more

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast