Alma K launches detox body mask: We're bringing ‘Dead Sea therapy’ to consumers

By Kacey Culliney

- Last updated on GMT

The body mask contains Alma K's signature 21 Dead Sea mineral blend
The body mask contains Alma K's signature 21 Dead Sea mineral blend

Related tags Dead sea Skin care Skin care brand Mineral Europe skin conditions Face

Israeli Dead Sea specialist Alma K has launched a full body detox mask for consumers looking to stretch skin care regimes beyond the face – a trend industry will likely see more of, its marketing manager says.

Tel Aviv-headquartered Alma K has launched its first ‘detox body mask’ into Italy through a Douglas retail chain listing, following a year in development. It is now set to launch the product into Slovakia and Poland in the coming weeks. The 150ml mineral-rich body mask is made using a base of 90% Dead Sea water, along with aloe vera, calendula and ginger to target whole body nourishment.

Alma K’s blend of 21 Dead Sea minerals is known for its detoxifying power and ability to reduce dryness and rebalance moisture levels in the skin.

Speaking to CosmeticsDesign-Europe, Shir Basok, marketing manager at Alma K, said the body mask enabled consumers to experience the power of the Dead Sea from afar.

“People come from all over the world to the Dead Sea to treat skin conditions; this product is bringing the Dead Sea therapy to them,”​ Basok said. 

The body mask not only appealed to consumers looking to manage certain skin conditions, she said, but also those concerned with body appearance, particularly older women. 

“Usually younger girls are more focused on the face, maybe because of acne, pimples or dryness. I think for older women, [this product] talks to them.”

Beyond the face

Shir Basok, marketing manager at Alma K
Shir Basok, marketing manager at Alma K

Basok said the product also played into a wider skin care trend where focus was now being stretched beyond the face.

“I don’t know if it’s a shift from the face; it’s more of an addition. …Because of demand from the market, skin care brands are starting to focus on the skin, like they focus on the face.”

However, Basok said Alma K’s body mask was very different to its range of face masks and the formulation was started from scratch. “It’s more powerful because it’s really, really packed with Dead Sea minerals.”

Asked if the company had plans to add more body masks to its offering, she said: “We’re working on a lot of different aspects and trying to be innovative and work on things people want. So, we have a few things in hand but we’ll see how this mask is embraced by the market first.”

Alma K’s goal in the meantime, she said, was to roll out the body mask across the rest of Europe.

Related news

Show more

Related products

show more

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Tagra Launches New Water-Soluble Biotin Revolution

Tagra Launches New Water-Soluble Biotin Revolution

Content provided by Tagra Biotechnologies | 05-Apr-2023 | Product Presentation

Biotin (vitamin B7) helps improve hair health, skin’s pigmentation, and nail’s appearance. Biotin occurs as a crystalline powder with very little solubility...

Related suppliers

Follow us


View more


Beauty 4.0 Podcast