Tom Ford progresses luxury with new skin care range and fragrance launch

By Simon Pitman contact

- Last updated on GMT

Tom Ford progresses luxury with new skin care range and fragrance launch
As well as growing its fragrance collection with a new scent, luxury brand Tom Ford expands beyond fragrance and fashion to unveils its new skin care range called Tom Ford Research.

Tom Ford is developing its relationship with multinational manufacturer and marketer, Estée Lauder, to unveil its entry into skin care with its Tom Ford Research collection. The move is expected to help the lifestyle company build its presence in Asia.

The Creation of Tom Ford Research

“I wanted to start a serious skin-care arm and have it be science-based. This is a real skin-care product and regimen," ​Tom Ford, the name behind the brand revealed to WWD​.

Building its brand partnership and alliance with Estée Lauder, Tom Ford conceptualised and formulated its skin care debut in its own dedicated company laboratory, supplied by the US beauty name.

Prior to the launch of its premium skin care range, Tom Ford underwent 75 variant trial formulations before settling on its ultimate market-ready creations: Serum Concentrate, priced at $350 (€312), and Crème Concentrate, at $450 (€401).

The new range is anticipated for launch in August 2019. It will first appear in the US, with Tom Ford destinations and Saks Fifth Avenue in New York City introducing the skin care brand onto its shelves.

Housed in others retailers including Sephora, Nordstrom and Neiman Marcus, Tom Ford Research will also unveil three additional products in Spring 2020, which will include an eye cream.

Waking up to the Power of Caffeine

Ahead of the final formulation, Tom Ford engaged and invested in research on the properties and benefits of caffeine.

The brand’s products consist of caffeine from gyokuro, a Japanese green tea, and white porcelain cacao, a genetic variety that is also used by global chocolatiers.

The leading lifestyle name’s skin care products also include alpha hydroxy acids (AHAs) like glycolic and lactic acids, peptides, and hyaluronic acid.

New Metal-Inspired Fragrance

As it enters a new segment, the brand also confirms its position in the perfumery world with the release of its Métallique​ fragrance.

The new floral, ‘modern feminine’ fragrance will sit alongside Tom Ford’s existing selection, which boasts Lost Cherry, Lavender Extreme and Beau de Jour.

Métallique’s floral aldehyde represents the first for the brand, with the fragrance also containing vert de bergamot, pink peppercorn flowers, white blossoms of aubepine and muguet and heliotrope notes.

Tom Ford’s latest addition to its signature collection also has hints of spice through infusions of vanilla and sandalwood

Related topics: Brand Innovation, Fragrance

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