L’Oréal: the multinational’s personal care performance 2019 so far

By Lucy Whitehouse

- Last updated on GMT

L’Oréal: the multinational’s personal care performance 2019 so far
In this Editor’s Spotlight, we pick out some of the key news from L’Oréal this year, including digital innovations like an acne app and its latest artificial intelligence on Amazon Beauty.

The company has continued to lead as the biggest beauty player in the world this year, and has emphasised that strengthening its efforts and presence in China is a key part of its strategy for further growth moving forward.

Here are some of the biggest headlines so far this year for L’Oréal.

L’Oréal pushes forward with sustainable development

L’Oréal’s recently released annual report into its sustainability programme’s progress reveals it is pushing forward with meeting goals for ‘Sharing Beauty with All’.

The annual progress report highlights various areas where the company has made progress in this area, with significant steps forward especially seen in its commitments on combating climate change.

The following are highlights from the report, the full version of which can be discovered here​​.

L’Oréal develops acne-fighting tech for problematic skin

The company teamed up with Alibaba Group, a major international e-retailer, to launch Effaclar Spotscan on Alibaba retail channels.


The first mobile acne analysis app powered by AI (artificial intelligence) on the market, Effaclar Spotscan by L’Oréal’s La Roche-Posay brand is a web app providing analysis of acne-prone skin.

The move is one of the first clear moves of L’Oréal making China a focus market. Read our full report here​.

L’Oréal and L’Occitane leading the discussion on the skin’s microbiome

The beauty giant joins other major name brands and manufacturers set to lead our upcoming conference into the huge potential of the skin’s microbiota, Cosmetics Design Summit: Skin Microbiome Innovation​.

Speaking on why the industry is moving towards a new skin routine, and why cleansers that respect the microbiome and creams that feed it are the future for skin care, Audrey Gueniche, Senior Clinical Expert, L’Oréal Research & Innovation, will offer exclusive insights.

This two-day conference is packed with expert speakers and groundbreaking research, and takes place in Amsterdam, 24-25 June.

Find out more and register ​​HERE​​ to join us at the Cosmetics Design Summit 2019: Skin Microbiome Innovation​​​​​.

L’Oréal and Amazon combine artificial intelligence and beauty

L’Oréal’s Modiface has announced that it will provide its AI-powered technology to enable the first virtual try-ons for cosmetics on Amazon, bringing together the e-retail giant and the rising potential of AI for beauty.

ModiFace’s proprietary technology allows retailers to seamlessly incorporate virtual try-on experiences for an unlimited amount of products.

Amazon_ModiFace_Try on_2

Amazon customers will be able to use the front-facing camera on their mobile phone to digitally try on different shades of lipstick in a live video of themselves or on a selfie.

L’Oréal announces aim to reinforce its efforts with luxury in France

But the company is not forgetting its roots.

L’Oréal has announced plans to boost its presence among the luxury market in France, including a 15 million euros investment in Aulnay-sous-Bois plant, which would become part of L’Oréal’s luxury Excellence Manufacturing Centre.

To accompany L'Oréal Luxe’s dynamic growth worldwide, L'Oréal announces the plan to further develop the group’s manufacturing capabilities in France by dedicating the plant in Aulnay-sous-Bois to the production of fine perfumes and perfume collections,” the company confirms.

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