Weleda’s Skin Food range at the forefront of naturals and simplicity

By Lucy Whitehouse

- Last updated on GMT

Weleda’s Skin Food range at the forefront of naturals and simplicity
Weleda, a leading skin care player with an international presence, is one brand positioned at the forefront of the naturals and simplicity trends, with its recently expanded Skin Food range confirming consumer appetite for these types of products.

The original Skin Food product - an intensive, natural moisturiser - has been a key part of Weleda’s offering since 1926, and this year the company tapped into the ever-strengthening consumer demand for similar products by adding three new products to the line-up: Skin Food Light, Skin Food Lip Balm and Skin Food Body Butter.

The products become available to natural beauty retailers from April 2019 and were showcased at Natural & Organic Products Europe 2019 in London.

Brand overview: naturals in spotlight

The product range is NATRUE-certified, and further, Weleda is one of just two beauty brands worldwide (and the first in Europe) to obtain the new UEBT certification for sourcing with respect.

The Union for Ethical Biotrade is a non-profit organisation that provides a globally recognised standard for sustainable sourcing and the use of raw materials.

In order for a brand to be certified, the UEBT looks at its entire sourcing system to verify that biodiversity is conserved, ingredients are sourced sustainably, and that all partners along the supply chain are treated equitably and paid fairly.

Sustainability focus: recycling programme UK

Weleda has teamed up with recycling experts TerraCycle to ensure that all Weleda packaging can be recycled within the UK, even where local facilities don’t accept certain mixed plastics.

“While Weleda’s glass bottles, aluminium tubes and plastic bottles are widely recyclable via local council kerbside collection schemes, some regions may not offer kerbside collection for the mixed plastics used in Weleda’s ‘soft touch’ plastic tubes, even if they are technically recyclable, because sorting machinery and recycling facilities vary from county to county,” the company explains.

“It is hoped that UK recycling facilities will be able to match recycling elsewhere in Europe before too long. In the meantime, customers discovering that they cannot recycle some Weleda tubes locally can return their empties to their local Weleda Wellbeing Advisor or collection point.”

weleda sustainability programme

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