L’Oréal announces aim to reinforce its efforts with luxury in France

By Lucy Whitehouse

- Last updated on GMT

L’Oréal announces aim to reinforce its efforts with luxury in France
The beauty giant’s plans include a 15 million euros investment in Aulnay-sous-Bois plant, which would become part of L’Oréal’s luxury Excellence Manufacturing Centre.

“To accompany L'Oréal Luxe’s dynamic growth worldwide, L'Oréal announces

the plan to further develop the group’s manufacturing capabilities in France by dedicating the plant in Aulnay-sous-Bois to the production of fine perfumes and perfume collections,” the company confirms.

L’Oréal boasts an international portfolio of 36 diverse brands, and the Group generated sales amounting to 26.9 billion euros in 2018 and employs 82,600 people worldwide. The expansion shows it is committed to growing its showing as a leader within luxury beauty.

Specialized facilities, focused in France

This decision would increase L'Oréal Luxe's industrial footprint and capabilities in France to four factories specialized by technology:

  • Fine perfumes and perfume collections in Aulnay-sous-Bois (near Paris);

  • Large-scale perfumes in Gauchy (northern France);

  • Skincare and foundation in Caudry (northern France);

  • Make-up in Lassigny (northern France).

The planned investment of 15 million euros would enable the Aulnay-Sous-Bois plant to become L'Oréal Luxe's second "Manufacture du Parfum" with specific know-how, expertise and technologies.

l'oreal plants

Strategic pillar: focus on fragrance

Barbara Lavernos, Executive Vice-President, Chief Technology and Operations Officer of L’Oréal, explains the strategic significance of the move.

"The Aulnay-sous-Bois plant will be a strategic pillar for L'Oréal Luxe’s production of perfumes and as such, the plant will have a global reach,” she explains.

“This significant investment highlights our aim to adapt manufacturing capabilities to new market challenges while developing the expertise of each of our plants."

With 11 factories in France (pictured above), L’Oréal strengthens its footprint there. L'Oréal has decided to invest significantly in its manufacturing capabilities with state-of-the-art equipment, employee training and upskilling.

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