New Mane partnership to boost fragrance player’s presence in Switzerland

By Lucy Whitehouse

- Last updated on GMT

New Mane partnership to boost fragrance player’s presence in Switzerland
Fragrance supplier Mane has announced a new agreement with Brenntag for the distribution of its fragrances in Germany and Switzerland.

The companies say they are confident that Brenntag customers will benefit from this “logical and complementary” addition to the range of fine chemicals the company already offers them.

Mane says the partnership will allow it to expand its presence across both Switzerland and Germany, as it looks to build market penetration to 100%.

We caught up with the fragrance player to find out more on why it is expanding in these European markets.

Why is Mane focusing on Germany and Switzerland? Are these markets the company is keen to focus on in the future, and why?

This measure is not part of nor based on a specific campaign of focusing on a particular marketplace. Germany has been a key target for MANE ever since the local subsidiary has founded in 1981.

As mentioned in the announcement this collaboration helps us to increase our market penetration towards 100%.

Does this partnership participate in Mane’s wider business strategy at the moment? Is expansion a focus for Mane?

Expansion has always been part of Mane’s business strategy. This is the main reason for having teamed up with Brenntag in particular in Switzerland, where our exposure to the Fragrance business had been limited in the past.

Why was Brenntag chosen for this partnership?

For one, for its world-leading position in chemical distribution, and second, following already successful examples on both, Flavours and Fragrances in other markets.

“Joining forces this way promises to become a successful path for the benefit of both partners as well as their customers,” the companies say.

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