Sam Farmer launched his brand in response to the available products available in UK stores, when he attempted to find appropriate skin care and hair care for his teenage children.
He reckons they promoted unhealthy ideas to young people, like sexual submissiveness. In response, he launched a brand that offers gender neutral packaging and products aimed at teenage consumers.
The brand itself is named Sam Farmer because, as the founder notes, "I'm fed up with not knowing who is responsible for a product or faceless call centres. So my name's on the front."
Watch our video interview for the full story behind the launch.