The Amaze SP ingredient was on show at the recent in-cosmetics Global trade event, and comes as a result of the company’s global supply agreement with Itaconix to market bio-based polymers to customers in the personal care market.
Jens Müller, Global Technical Marketing Manager Personal Care at Nouryon, explains that customers are turning increasingly towards lighter textures that allow easy hairstyling applications.
“Amaze SP is plant based and provides a unique weightless hold while enabling a very natural look and feel on the hair. It offers humidity resistant style retention, volume and anti-frizz performance comparable to synthetic polymers,” Müller says.
AB Ghosh, Managing Director Surface Chemistry at Nouryon, commented: “Innovation is the backbone of our product development and key to our success, and we use partnerships like the one with Itaconix to accelerate innovation.
“We will continue to develop more novel bio-based solutions for customers, helping them to meet consumer demands for more natural products.”
In-cosmetics Global 2019 spotlight
This year’s major industry event, in-cosmetics Global, took place in Paris last week, and Nouryon was just one of many companies to launch new ingredients at the show.
We also liked DSM’s Tilmar Boost 150 hair care polymer, which boasts visible hair volume with extra care properties, and its new data into the ‘seen and unseen’ of the skin’s microbiome.
We were also impressed by Givaudan’s Agefinity, an anti-ageing active ingredient activated by biotechnology, and Stephenson’s new non-soap noodle, which is ultra mild and taps into trends around balanced pH and soap-free formulation.
Another ingredient that impressed us were Mibelle’s PhytoCellTec Goji, an active ingredient based on goji plant stem cells which improves cell-to-cell communication via exosomes,
Nouryon: company spotlight
Nouryon ranks among the world’s specialty chemicals players. It is active in markets worldwide within the paper, plastics, building materials, food, pharmaceuticals, and personal care industries.
It operates in over 80 countries around the world and our portfolio of industry-leading brands includes Eka, Dissolvine, Trigonox, and Berol.