L’Oréal named as the world’s fifth ‘megabrand’

By Lucy Whitehouse contact

- Last updated on GMT

L’Oréal named as the world’s fifth ‘megabrand’
This is according to Euromonitor International’s recent Top 100 Megabrands report, revealing the world’s leading Fast-Moving Consumer Goods (FMCG) brands ranked by retail sales value in 2017.

L’Oréal is the world’s leading beauty and personal care brand by sales, the report says, and China is its second-highest country for sales behind the US.

The country is forecast to increase beauty and personal care sales by over 40% by 2022, suggesting more good times ahead for L’Oréal.

Personal care in general did well in the report, Euromonitor suggests: a quarter o the top 100 mega brands identified are beauty and personal care brands, coming second only to the packaged food industry.

The full report from the market research firm can be accessed here​.

Top 10 beauty and personal care players

The report reveals the following ranking for the top beauty players in the world:

1. L’Oréal Paris: brand value 10-15 bn USD

2. Nivea: brand value 10-15 bn USD

3. Colgate: brand value: 10-15 bn USD

4. Gillette: brand value 8-9 bn USD

5. Dove: brand value 6-7 bn USD

6. Avon: brand value 6-7 bn USD

7. Garnier: brand value 6-7 bn USD

8. Shiseido: brand value 4-5 bn USD

9. Gemey / Maybelline / Jade: brand value 4-5 bn USD

10. Natura: brand value: 4-5 bn USD

Both L'Oréal Paris and Nivea, in first and second place respectively, are unmoving compared with their ranking in beauty and personal care brands in 2014.

Tom Rees, industry manager at Euromonitor International, comments: “While there has been movement across the top 10, rankings have not changed significantly.

“Only one brand has entered the top 10 since 2014: Shiseido, at number eight. The key trend has been premiumisation.

“Revived consumer confidence in key markets, plus aspirational demand in emerging regions has grown the premium market substantially.”

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