Among the exhibitors of Cosmo: Perfumery & Cosmetics and Cosmo: Hair & Nail & Beauty Salon, two major areas of the international trade show in Bologna, Italy, five companies have been awarded this year.
Organisers say the winners were selected according to the innovation of their brands, communication projects, marketability and marketing impact.
Hair product winner: Bulk Homme, The Shampoo
Bulk Homme’s THE SHAMPOO product is developed from a concept of skin care, "The scalp beauty", the company says.
“Pursuing the ideal shampoo for men, we put the importance of not only high cleansing performance, protecting hair and scalp from dry but enhancing the satisfaction during washing,” it confirms.
It is a non-silicon amino acid-based shampoo with a high cleansing function and moisture. The carefully selected combination of active agents in a well-balanced manner in order to compensate any disadvantages that general amino acid formulation have, such as bubbling is poor or there is no elasticity of foam.
- Polyquaternium-10 is a conditioning composition bringing moderate firmness, resilience and flexibility of hair. It covers the weakness, squeaky feeling of no-silicon formula.
- Polyglyceryl-10 Laurate covers the cleansing power as amino acid formula tends to be weak in cleansing.
- Hydrolyzed Collagen PG-Propyl Methylsilanediol is a naturally derived collagen of treatment effect for the scalp and the hair.
Make up product winner: BaseofSweden, The Base
The Base is an intelligent cover formula designed to effortlessly conceal skin flaws such as stretch marks, scars, tattoos and vitiligo.
The unique Knead Technology creates high stability to the product with a easily spreadable silky cream that allows a natural and ultra-buildable coverage Formulated with a new generation of emulsions becomes a ally against skin imperfections.
The unique formula is made climate-adaptive to resist sweat and humidity without clogging the pores. It can be used on skin with up to a 72h comfortable wear that is smudge- and transfer-resistant. It boasts vegan, non toxic and paraben free claims.
Nail product winner: Indigo Nails Italia, Indigo Mineral Base
This is a nail base that leaves the colour and gloss on the nails; it can be used as a stand-alone 3-in-1 product. “The time required to make a manicure is significantly shorter. You don’t have to buy other bases and tops, and creating a complete nail design with this base takes only about 45 minutes,” explains the company.
“Mineral bases support the growth of natural plate and are ideal for women who appreciate a delicate manicure and don’t have time for long visits to the salon. Available in six delicate shades and with silver and gold particles. Could be used also to extend the nail plate up to 2 mm.”
Natural and organic winner: Kemon, Actyvabio
Actyvabio is the first organic professional hair care line certified to the COSMOS ORGANIC standard, enriched with patented phytocomplexes featuring proven soothing properties.
It contains up to 97% of natural origin ingredients and it comes in recycled and recyclable packaging. Velian Complex is the main ingredient in Actyvabio products and enhances their performance by adding significant antioxidant, emollient, soothing and protective activity.
Personal care product winner: Warew, Wabuki
Wabuki is a ‘Molecular Drone Postbiotics Serum’, according to the company. Wabuki is a fresh serum created by reconstituting freeze dried molecular drones, loaded with active postbiotics, with 10 ml of moisturizing solution, the company claims.
“Applied on the skin, it releases thousands of molecular drones diffusing and delivering actives to repair skin barrier,” it says.
Postbiotic claims are an evolution of the skin microbiome trends currently sweeping the industry. Find out more and register HERE to join us at the Cosmetics Design Summit 2019: Skin Microbiome Innovation, which is sponsored by DSM and Givaudan (Diamond sponsors); Solabia, and Sabinsa (Platinum sponsors); Mibelle Biochemistry and Atlantia (Gold sponsors), and Indena (supporter).