Skin microbiome content hub: new website aims to drive the trend forward

By Lucy Whitehouse

- Last updated on GMT

Skin microbiome content hub: new website aims to drive the trend forward
A new website platform, The Secret of Skin, has been launched to promote discussion and research into the skin microbiome trend.

The website is editorially independent but is owned and has been developed by chemicals and ingredients company DSM.

The site, which is live here​, is dedicated to the potential of the skin microbiome and how it could impact on beauty and personal care as the science continues to emerge, and aims to promote knowledge-sharing across the industry in the pursuit of strengthening understanding and capabilities around the trend.

The skin microbiome is set to be under the microscope as Cosmeticss Design’s first Summit, a face-to-face event to be held in June this year.

Find out more and register ​​HERE​​ to join us at the Cosmetics Design Summit 2019: Skin Microbiome Innovation​, which is sponsored by DSM​ and Givaudan​ (Diamond sponsors); Solabia​ and Sabinsa​ (Platinum sponsors); Mibelle​ and Atlantia​ (Gold sponsors), and Indena​ (supporter).

DSM: keen to lead the emerging trend

DSM runs the platform, although explains that the content is editorial independent, sourced from experts, with DSM’s role one of curation (inviting the experts to contribute) and copyediting for style.

While DSM makes clear it is not using this site as an explicit advertising opportunity, a company representative explained to Cosmetics Design that it has two major incentives for running the platform in this way.

Firstly, DSM is keen to help promote the science, research and discussion around the skin microbiome, as its remains an emerging trend with huge potential, and working out how to tap into that potential is at the forefront of many company agendas.

“We want to be the place that builds very fast industry knowledge on this topic. We’re in an exciting position where we want to learn more, but everything has to be done from scratch,” confirms DSM.

Secondly, the company suggests it could enjoy an ‘indirect benefit’ from launching the platform.

It “shows the seriousness of DSM behind the topic. We don’t see it as a one-day concept but we see it as something that will stay and will potentially revolutionize the whole skin care and maybe hair care front,” explained the company.

When asked if its a concept that DSM may lauch for other trends and categories within personal care, the company says it will wait to see how the skin microbiome platform develops. Potentially though, it could consider developing this or a similar platform for other topics, for example, sun protection, but what forum is still a question mark.

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