Future of natural cosmetics uncovered: Masterclass approaches

By Lucy Whitehouse

- Last updated on GMT

Future of natural cosmetics uncovered: Masterclass approaches
A leading research and consultancy firm for the sustainable and natural market within beauty and personal care is planning its second Masterclass dedicated to the future of natural cosmetics.

Due to take place in Paris, 22 May 2019, Ecovia Intelligence’s​ ‘Natural Cosmetics Masterclass: Future Directions’ event aims to explore what consumers look for in natural and organic products, how this is likely to evolve, and how formulators, suppliers, brands and manfucaturers can keep up.

“What is the role of standards and certification schemes? How is the palette of natural & organic raw materials evolving? What developments are occurring at the retail and consumer level? Such questions will be addressed in this masterclass,” the firm explains.

Defining directions

trends 3

When it comes to the question of future directions for naturals and organics in beauty, some organisations are already making predictions for what will come next.

The organisers of the Natural & Organic Products Europe event, for example, recently revealed the results of a survey asking influencers and industry innovators to reveal their top trends for the year ahead.

CBD oil, hemp, zero waste to landfill, and plastics alternatives were picked out by the survey, and our full report on these can be found here​.

One-day event

The Ecovia Intelligence Masterclass will be split over two sessions, during one day. The morning seminars wil;l be dedicated to trends, drivers and consumer demands, along with existing certification schemes, regulation and distribution channels focus. The current state of the nautrals beauty market will be addressed, with an update on the latest research from Ecovia Intelligence itself.

In the afternoon session, a focus will be afforded to the performance of natural and organic cosmetics products and their ingredients.

This workshop gives an update on the palette of green raw materials that can be used in natural & organic cosmetics, highlighting the formulation hurdles, explains Ecovia Intelligence.

“An overview is given of the contentious synthetic ingredients in personal care products; details are given of permitted synthetics and allowable chemical processes for natural & organic cosmetic products.

“An update is given on the leading standards and certification schemes in Europe and globe, including COSMOS, Natrue, USDA NOP, NPA, ISO 16128, etc. Details will be given of green emulsifiers, surfactants, and preservative systems that can be used in natural & organic cosmetic products.

“The issues associated with using such ingredients will be discussed, as well as guidance on how to develop effective ‘green formulations’.” Further details of the event can be discovered here​.

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