The partnership will see Garnier and GoodPlanet work together on a 3-year project to raise awareness and assist farmers in the Sein-Normandy region, in France, to help them develop farming and forestry crops.
The aim is to implement more energy- and resource-greedy farming practices, cutting back on the need for excessive water use and inputs such as pesticides.
Garnier Bio gives back
The Garnier Bio brand is being launched with a ‘giving back to nature’ initiative that aims to help support farmers as they transition to more ecological practices.
"We and the GoodPlanet Foundation share the same desire to materialise our strong commitments to the planet for future generations,” said Elodie Bernadi, Brand Director Garnier France.
“Nature is at the heart of both of our stories and we have a common mission to make these commitments a reality that is accessible to everyone."
Tackling the problem of energy-greedy farming
One of the main goals of the project is to tackle the problem of energy-greedy farming practices, which invariably use high amounts of fertilisers, pesticides, water and fuels to keep them running.
The idea is to help farms in this region of North Western France to switch to more sustainable practices that regenerates soils naturally, protects biodiversity, while all the time increasing farmers’ incomes.
The three-year project will be run in conjunction with the French Farming & Forestry Association and will support seven pilot farms with the goal of planting 2,800 trees across 35 hectares of lan and training 50 farmers how to carry out these practices.
"We are delighted to have the support of a partner like Garnier, a company aware of its responsibilities to the environment in terms of sustainable retail," said Matthieu Jousset, Manager of the Community Carbon Action programme for the GoodPlanet Foundation.