Platforming all of this at this year’s in-cosmetics Global event, which takes place in Paris, from April 2 – 4, the company says that it is aiming to help industry players differentiate themselves in a crowded market place.
Tying in with all of this, the company will be unveiling a series of new product launches at its booth, E70, which the company says have all been carefully designed to link up with clear market needs.
Envisioning Beauty brand
Targeting a spectrum of brands and specific needs, which includes indie beauty and contract manufacturers, the company’s development team have also been working hard to caste an eye on the future and develop solutions that will remain relevant longer.
On the company’s booth, the development team will platform solutions that have been grouped to specific needs, all presented under the ‘Envisioning Beauty brand.
This year the company has a specific focus on skin care, and has answered market demands for anti-ageing solutions.
In response to this, it is launching a new, avant-garde active ingredient that unlocks the secrets of healthy aging by targeting the long non-coding RNA 886.
Functional and sustainable claims
The company has also woven in two other leading industry trends that are impacting the development of cosmetic and personal care formulations, namely sustainability and functionality.
Functional claims are met with the introduction of a natural alternative to support the substantial market need for aluminum-free deodorants, alongside a sustainable and safe neutralizer to meet eco-friendly requirements.
Also related to all things eco conscious, the company is introducing a new platform that helps customers find more sustainable – Clariant Naturals..
Debuting Clariant forecasting guides
As part of its focus on the future, the company will be debuting its first ever regional variations of its BeautyForward trend forecasting guide at the in-cosmetics Global event.
“Clariant is always looking ahead to successfully deliver the next ingredient, the next texture, the next benefit to the Personal Care industry. At last year’s show we introduced a whole new, next-generation conditioning platform for hair – Genadvance - and this year’s show will deliver even more firsts,” said Ralf Zerrer, Head of Strategic Marketing & Innovation.
“We are specialists, proactivists, and take pride in drawing on our best in class formulation expertise, claim substantiation and natural solutions to formulate solutions that provide innovation and inspiration in the areas where formulators and brands need it most. And we’re making sure that the relevance of each, the benefits offered, will be simple and clear to see.”