Givaudan launches new sustainable fragrance precursors

By Lucy Whitehouse

- Last updated on GMT

Givaudan launches new sustainable fragrance precursors
The fragrance division from Givaudan, a major player within the ingredients market for beauty and personal care, has announced the launch of a new family of fragrance precursors that will expand its offering when it comes to longer lasting and more sustainable scents.

A fragrance precursor is a low odour molecule that can release fragrances when exposed to certain triggers, which can include oxygen, light or water.

Givaudan’s new Scentaurus range is based on novel technology that means fragrance formulations can last longer, and is applicable across various categories including fabric, home and personal care.

The technology also offers a way to counteract habituation by signalling unique top notes during the life of the fragrance, suggests Givaudan, meaning a scent can evolve over time.

Givaudan says the new ingredient range offers sustainability benefits as well as function ones: “In addition to the clear olfactive benefit to fragrance compounds, Scentaurus® was developed in line with our sustainability approach “A Sense of Tomorrow”, as a responsible innovation with a positive impact on the environment

“Scentaurus allows the formulation of compacted fragrances and is produced applying the green chemistry principles.”

Innovation within the fragrance market

Jeremy Compton, Head of Fragrance Science and Technology explains that the new technology offers a step forward for fragrance innovation.

“Our new Scentaurus® technology is revolutionary as it brings us a new evolution to the way of designing fragrances,” he says.

“Some olfactive notes can now be delivered at dry stage on fabrics that were not possible previously.  More than just a new method of formulation, the precursors can deliver even more innovative formulas to our customers, and ultimately responds to consumer demands for ever more performant fragrances.”

Currently present in all major markets, Givaudan offers fragrances for personal, home and laundry care, as well as prestige perfumes. This is across three business areas: Fine Fragrances, Consumer Products, and Fragrance and Cosmetics Ingredients.

Full details on the Scentaurus innovation can be found here​.

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