5 top brand innovations so far this year

By Lucy Whitehouse contact

- Last updated on GMT

5 top brand innovations so far this year
From L’Oréal’s pH sensor technology to Coty’s artificial intelligence fragrance experience, In this Editor’s Spotlight, we delve into the five most exciting brand innovations that have emerged as leading the pack for the beauty industry in 2019.

1. L'Oréal unveils ‘microfluidic sensor’ to measure skin pH levels: world first

biz jan 1 1

The new ‘My Skin Track pH’ device by La Roche-Posay is the first wearable sensor and companion app to easily measure personal skin pH levels and create customized product regimens to better care for skin, says the company.

It was co-developed with L'Oréal's skincare brand La Roche Posay, and The global beauty player won a CES 2019 Innovation Award in the Wearable Technology Products category for the launch. Discover our full report here​.

2. Holland & Barrett launches CBD-infused cosmetics range


Cannabis and cosmetics is becoming a big hot topic, which kicked off last year in the US.

In a sign that the European market may be ready for the rising cannabis-related skin care trend, retailer Holland & Barrett has launched Eos Scientific’s Ambience range across the UK.

Discover more on this story here​.

3. Gallinée showcases the latest in microbiome skin care

biz jan 1

In our recent exclusive video interview by Deanna Utroske, US Editor, Marie Drago - Galinée founder - explains how Gallinée products are carefully formulated and painstakingly manufactured “to help your skin help yourself”.

The company founder also reveals details of her experience with Unilever Ventures, who last year acquired a stake in the microbiome skin care player​.

Further, Drago explains why she’s encouraging beauty consumers to “put vinegar on your face, and what she sees will be the key developments within the treatment of acne and eczema in the coming years.” Find the interview here​.

Find out more and register ​​HERE​​ to join us at the Cosmetics Design Summit 2019: Skin Microbiome Innovation​, at which Drago will be presenting the latest in her experiences working in the skin microbiome space.

4. Coty uses ‘artificial intelligence’ for fragrance experience

biz jan 4

The multinational beauty player is the latest to launch an artificial intelligence (AI) solution to meet specific consumer demands, Launched in Argentina via retailer Julieraque.

the company describes the new tech as ‘a multi-sensory fragrance discovery experience, powered by AI’ . The experience uses touch, smell, sound and sight and focuses in on fine fragrances, allowing consumers to find their ‘perfect scent match’.

Discover our full report here​.

5. Kao to launch active beauty-inspired sunscreens

sun care

Kao Corporation is targeting consumers with active lifestyles with its latest sunscreen line, Bioré UV Athlizm.

To be released early February, the new Athlizm line consists of the Skin Protect Essence and the Skin Protect Milk, which are water-based and oil-based respectively. Discover our full report here​.

Related topics: Brand Innovation

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