Ashland appoints Barentz to distribute personal care ingredients

By Lucy Whitehouse

- Last updated on GMT

Ashland appoints Barentz to distribute personal care ingredients
It is a move that will see Barentz become responsible for Ashland’s beauty ingredients distribution in Germany and Austria.

The companies say that this is the ‘natural next step’ in their working relationship which has been ongoing for many years in the Netherlands, Russia, Poland, the Balkans and the Baltics.

“We are very proud of now adding Germany and Austria to the group of countries where we distribute ingredients for Ashland,” says Chris Ott, Director at Barentz Personal Care.

“We know Ashland’s excellent products range very well, and it strengthens and completes Barentz’ Personal Care portfolio in these new countries.”

Barentz provides ingredients for the pharmaceutical, food & nutrition, personal

care and animal nutrition industries. Ashland is a global specialty chemicals company in a wide range of consumer and industrial markets.

Why Germany and Austria?

Esteban von Ehrenstein, Director Personal Care EMEA, Ashland, explains the emphasis on the two new countries within the working partnership with Barentz.

“Germany and Austria are important markets for Ashland, and we are aiming for considerable growth the coming years,” he confirms.

“Barentz is doing an excellent job for Ashland in other countries, and we have high expectations that they are able to replicate the level of service we’ve seen before. Barentz offers our customers outstanding support and their team of technical specialists is a valuable resource in creating innovative product solutions.”

Lengthy partnership

Ashland and Barentz note that the two chemicals players started working together in the Netherlands and Russia in 1996.

Since then the distribution rights have expanded year by year to include Poland, Bulgaria, Hungary, Serbia, Slovakia, Croatia, Lithuania, Latvia and Estonia.

“The addition of Germany and Austria is a notable expansion of the market where the two companies cooperate,” they note.

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