From The Editor's Desk
Cosmetics Design introduces a new column for LATAM brands
Called LATAM Beauty Brands Profile, the regular column will feature a wide range of brands, including new and established, large and small players, from the far corners of the Latin American region.
The LATAM cosmetics and personal care market is experiencing significant growth right now, which is translating into a significant innovation and a huge surge in the number of new brands and product hitting the market.
And we want to hear from any LATAM beauty brand with a story to tell, so please go to the bottom of this page, click on the link, and get emailing the Cosmetics Design team.
Any type of brand, anywhere in the region
In particular, countries like Brazil, Mexico and Colombia are really driving this growth, with many new brands from these countries ending up on retail shelves throughout the region.
But the LATAM Beauty Brands Profile wants to hear from any type of brand from anywhere in the region, particularly if you are doing something a little outside the box.
Perhaps you think your brand is breaking new ground, creating a niche all of its own. Or perhaps it includes a unique technology. Or maybe the secret is in the formulation, using ingredients or extracts that are unusual or have claims not seen before.
What will be in the column
We want to share the stories of all types of brands, whether they are newly established or long-standing brands that have stood the test of time.
LATAM Beauty Brands Profile will bring you the whole story about the brands and the people behind them.
To do this we aim to highlight the executives behind the brand, their business philosophies, their approach to developing the products, and to find out about some of the main challenges they have had to overcome to get the brands to where they are.
We will also look at all the elements that go in to the making of the products, digging deeper on key components such as formulation and packaging, to find out what makes the products unique and how they stand out to consumers.
If you would like to showcase your business and its cosmetic and personal care brand or brands, please do not hesitate to contact the Cosmetics Design team by clicking here and emailing us.