Join us tomorrow for our free-to-attend webinar, “Personalisation and customised beauty: what’s next?” Register for the event here.
The webinar includes an all-star panel of industry experts positioned at the forefront of the trend for bespoke beauty.
In it, we will delve into the latest innovations, consumer demands and regulatory challenges, and ask: what’s next?
The speakers are Nicole Fall, Founder, Asian Consumer Intelligence, Kit Wallen-Russell, Co-Founder and R&D Director, JooMo, and Jamie Mills, Senior Analyst, GlobalData. It is chaired by CosmeticsDesign Europe editor, Lucy Whitehouse, and is sponsored by Codif and Provital.
Bespoke beauty: what is it?
In order to refine products to meet specific consumer needs - even down to the individual demands of a unique consumer -
To do this, the beauty industry able to make use of AI and new technologies ranging from voice-enabled coaches, AI-powered devices, beauty databases, and DNA-based skincare products.
Olay’s Skin Advisor, for example, analyses the five main ageing areas of the face and advises customers on the best skin routine making for a more seamless shopping experience.
L’Oréal’s UV Sense technology can tell a consumer when it’s time to apply more sun cream via a sensor and its related app technology.
And Proven, a start-up, has developed a database of hundreds of thousands of skincare products from over eight million customer testimonials and uses AI to develop customised skincare products for customers.
We will discuss where brands can find the opportunities and avoid the pitfalls that come from these types of customisation for retail and marketing, and also the personalisation of formulations.
All this and more will be tackled by our expert panel. You can find full information and register for the event here.