Fashionbeans awards puts spotlight on men’s grooming

By Simon Pitman

- Last updated on GMT

Fashionbeans awards puts spotlight on men’s grooming, an online resource for men’s style, has revealed the winners of its debut Grooming Awards, identifying the leading personal care and male grooming products.

The UK-based website, which claims to have more than 2.4 million unique visitors a month, launched the awards with 20 different categories, including fragrance, shaving, skin care, deodorant, sun care, luxury and grooming products.

The top awards for each of the 20 different categories were given to the brands receiving the most votes from Fashionbeans readers in an area of the beauty and personal care industry that has been witnessing leading growth in recent years.

Winner of brand of the year

Perhaps the most prestigious award – Brand 0f The Year – went to subscription shaving company Harry’s, which only launched in the UK in June of this year.

Harry’s has already carved out a significant slice of the UK grooming and shaving category, thanks to a concerted push to drive online sales, helped by listings with the likes of Mr. Porter.

Elsewhere the organisers reported that Clinique For Men took home Best Cleansing Product for its Anti-Fatigue Exfoliating Powder, along with Nivea which won Best Shaving Product for its Anti-Irritation Stick, and David Beckham’s House 99 brand picked up Best Secret Weapon with its Brighter Eye Balm.

Men’s grooming is an area to watch

The interest that the awards has generated not only underlines the huge interest that men are showing in the category, but also the expansive new product offerings and innovation in the sector is demonstrating how fast paced the area has become.

“What’s clear from this year’s stellar batch of winners is that there’s a growing demand for tailored products that offer targeted solutions,”​ said FashionBeans deputy editor Luke Todd.

“Men already make up more than a quarter of total toiletry sales, and with increasing numbers reading up on grooming content, brands across the board are having to step up their game to keep pace with rapidly evolving consumer demands."

Full list of winners:

Best Moisturiser

Winner: ​Clarins Men UV Plus SPF 50

Highly Commended: ​Lab Series Day Rescue Defense Lotion SPF 35

Best Anti-Ageing Product

Winner: ​L’Oréal Paris Men Expert Vita Lift Gel Moisturiser

Highly Commended: ​Peter Thomas Roth 10% Glycolic Solutions Moisturizer

Best Cleanser

Winner: ​Clinique For Men Super Energizer Anti-Fatigue Exfoliating Powder

Highly Commended: ​Perricone MD CBx For Men Super Clean Face Wash

Best Secret Weapon

Winner: ​House 99 Truly Brighter Eye Balm

Highly Commended: ​Chanel Boy de Chanel Foundation

Best Suncare

Winner: ​Kiehl’s Ultra Light Daily UV Defense

Highly Commended: ​La Roche-Posay Anthelios Pocket SPF 50+

Best Deodorant

Winner: ​Molton Brown Vetiver & Grapefruit Deodorant

Highly Commended: ​Cornerstone 48 Hour Anti-Perspirant Deodorant

Best Body Wash

Winner: ​Ren Atlantic Kelp & Magnesium Anti-Fatigue Body Wash

Highly Commended: ​American Crew Acumen Invigorating Body Wash

Best Razor

Winner: ​Philips OneBlade Face + Body

Highly Commended: ​Harry’s The Truman

Best Shaving Product

Winner: ​Nivea Men Body Shaving Anti-Irritation Stick

Highly Commended: ​Heath Cream Shave

Best Beard Trimmer

Winner: ​Remington MB350L Lithium Barba

Highly Commended: ​Braun Multi Grooming Kit MGK3045

Best Haircare Product

Winner: ​Head & Shoulders Men Ultra Total Care Anti-Dandruff 2 In 1 Shampoo

Highly Commended: ​Oliver J. Woods Perilla Oil

Best Luxury Fragrance

Winner: ​Acqua di Parma Colonia Sandalo Eau de Cologne Concentrée

Highly Commended: ​Creed Viking

Best Everyday Fragrance

Winner: ​Boss The Scent Private Accord

Highly Commended: ​Paco Rabanne Invictus Aqua

Grooming Brand Of The Year

Winner: ​Harry’s

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