Symrise freshens up its online image

By Simon Pitman

- Last updated on GMT

Symrise freshens up its online image
Germany based ingredients and fragrance provider Symrise has freshened up its portal to the world with a complete redesign and relaunch of its website.

The all-new website, in both English and German, went live yesterday, providing a new navigating system to search out the company’s extensive portfolio, as well as browsing stories about how the business operates and product applications.

Visitors can learn about the stories behind natural ingredients that include vanilla, cranberry, bergamot, menthol, lavender and andiroba, to discover how these ingredients are sourced and more about the properties that can make big changes to people’s lives all over the world.

Website as the main brand ambassador

Company executives want the website to become the first port of entry for people to discover Symrise and what the business is all about.

“Many people hear about us for the first time when we speak to them. We want to change that​,” said Reinhard Mühe, Director Corporate Communications Online & Digital Media at Symrise.  

“We demonstrate online how fascinating and inspiring the worlds of scent & care and taste & nutrition are. Our website has a fresher, more emotional look with more visuals.”

Raw materials finder

The company is using digital and social media to draw attention to the website’s new functionality, which includes a newly created raw materials finder to locate ingredients in a more targeted way.

It also includes career pages that flat flag up opportunities in the business, as well as providing access to its global group’s job database via link.

On top of that, the site also does the important job of telling the often fascinating story behind the products and why these ingredients appeal to the specific senses.

Sustainability always at the core

Readers can also get a hook on the behind the scenes story about Symrise’s approach to sustainability. The company supports small farmers and communities in many areas of the worls, including Madagascar, where it has extensive vanilla farming projects.

The website allows visitors to get a look in at the vanilla farming projects or get better insight into projects in the Amazon rainforests and explore aquacultures in Asia and South America.

“With our kaleidoscope of images and detailed information, we give people the opportunity to experience the world of Symrise,”​ explains Mühe.

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