New data for UK and Ireland pro hair care category a first
The new report edition compliments existing Kline Pro reports that cover the professional salon category in the United States, now allowing users in those two countries to access key data about the professional hair care industry.
The report covers the category as a whole, together with specific information about the brand and product-leve sales, together with service data, all published on a quarterly basis.
Focus on hair colouring data
The researchers at Kline Pro point out that currently hair colouring accounts for 30% of revenues in UK salons, making it a particularly vital area of the business to get right to ensure strong revenue streams.
Kline Pro’s data shows that in the two countries, highlighting remains the most popular hair colouring service for British and Irish salon visitors.
However, the fastest growing hair colouring area is hair painting, also known as balyage. Kline Pro’s data shows that so far in 2018, transactions for this type of service are up 22%, while revenues are up 29%, and average spend has increased from £61.63 to £65.11.
The rise of dramatic hair colouring styles
Builder treatments have also seen a double digit rise in revenues this year, tapping into the trend for dramatic hair colouring styles.
"This is not really surprising given that it has become a necessity due to the current trend of hair color extremes," said Paula Gottdiner, project manager at Kline.
"What is somewhat surprising is that the average price fell by 2% to £17.29. This could be attributed to the recent influx of products that can be used to provide the service."
Other more niche treatments that have seen big rises in popularity include clarifying and scalp treatments, while the rise was seen in treatments for thinning hair, which increased 40%.
Product sales are down
However, the one area where revenues showed a decline was product sales, which according to Kline Pro data fell in both the US and the UK in the first half of 2018, compared to the same period in 2017.
Contrary to this, in the UK the one product area that saw a boost was shampoos and any other type of treatment that specifically targets coloured hair.
Kline Pro data shows that sales of shampoos for coloured hair in the UK during the first half of 2018 increased by 25%, with Wella Professionals Colour Save proving to be the number one seller.
Another interesting piece of data from the research shows that the indie beauty trend is also impacting the professional hair care market, with private label brands included in the top ten best-selling products for every category.
