The deal means emoji has 33 active licencees in the UK which are partnered by Bravado, the UK and Nordics agent for the brand.
The range is a big step in the UK licensing programme for the company, as the health and beauty product category has been a major target for development for emoji.
The range will be launching in 2019 and includes toiletries, dental products and accessories which “bring the emotive language of emoji to life”, according to the brand.
Gen-Z and younger
The Gen Z generation, who were born between 1995 and 2010, has been identified as sharing new millennial values, such as eqEmoji companyuity and individuality, and an eagerness to add colour and play to their personal care solutions.
Highly digitally-connected, this generation grew up with the internet in full flow, and as a result, brands that are associated with the social, fun, shareable nature of some elements of the web are often crowdpleasers among this younger generation.
The emoji company offers a good example of this.
What is the emoji company?
The emoji company is the owner of the registered emoji trademark in more than 100 countries around the globe.
Altogether the emoji company owns more than 800 trademarks and has created more than 10,000 icons protected under copyright laws and available for licensing and merchandising, promotions and marketing activities.
The emoji company works with over 550 global partners including Sony Pictures Animation, Walmart, Fuji, Nestle, Tesco and Burger King.
It was ranked by the Licensing.biz Powerlist as the 3rd most influential brand in 2017 behind Lego and Coca Cola.