L’Oréal Men Expert again partners with Movember Foundation

By Simon Pitman contact

- Last updated on GMT

L’Oréal Men Expert again partners with Movember Foundation
November has become synonymous with men growing facial hair to raise awareness for the Movember Foundation cancer and mental health awareness month, and L’Oreal is once again getting involved.

It is partnering with the organization, which is now the largest men’s charity foundation in the world, through its high profile Men Expert male grooming and skin care range.

The partnership was first forged last year, when the brand put its name to the cause to help raise funds used to increase awareness of men’s health issues.

Movember highlights problems not discussed

The foundation, which is now entering its 11th​ year, has helped to break down barriers caused by men’s health issues that are often not discussed or ignored, including testicular and prostrate cancer, as well as the growing incidence of mental health issues in men.

In particular, the incidence of testicular cancer has doubled in the past 50 years, which is leading to an expected 450,000 new diagnoses each year by the year 2020.

Focusing on the European region, the initiative encourages men to grow moustaches in an effort to raise awareness of these problems and to help cultivate charitable sponsorship that is helping to fund groundbreaking medical research.

Building on the success of 2017

In 2017, L’Oréal’s involvement in the charity through its Men Expert brand helped to raise more than €530,000 for funds used to help research into testicular and prostrate cancer, as well as male suicide prevention.

That year, L’Oréal’s Men Expert brand ambassadors grew moustaches during November, bringing in sponsorship from colleagues, family and friends that helped the team reach its milestone figure.

This year Mens Expert teams from across the region are again growing out their facial hair in the hope that the sponsorship funds they will raise will top the figure for 2017.

Related topics: Brand Innovation, Skin Care, Hair Care

Related news

Show more

Related products

show more

InitialE [PT+TMG] for a radiant new look

InitialE [PT+TMG] for a radiant new look

Naolys | 03-Jun-2019 | Product Brochure

InitialE [PT+TMG] is a plant cell complex made from native cells of tuberose (polianthes tuberosa), containing not only its own active molecules but also...

Sustainably sourced collection of African Oils

Sustainably sourced collection of African Oils

Symrise | 28-May-2019 | Product Brochure

Sustainably sourced to preserve local biodiversity and improve local social and economic conditions, Symrise presents its African Oils collection. The...

How to perfect skin care product quality

How to perfect skin care product quality

Stable Micro Systems | 27-May-2019 | Application Note

In today’s ever-expanding cosmetics industry, being able to quantify the efficacy of skin care products is vital for market success. Download this free...

Related suppliers

Follow us

Products

View more

Webinars