“We are extremely honoured to get this global recognition from leading industry experts, showing how innovative active ingredients can enable to create disruptive and market-suitable concepts,” said Fabrice Lefevre, marketing & innovation director.
“It is part of our corporate DNA to inspire our customers by providing them with not only the most performant ingredients, but also by crafting disruptive product concepts leveraging consumers insights and market trends to help them move faster on their market,” added Laurent Bourdeau, Head of Active Beauty.
Advanced hair pigmentation recovery
The winning product featured the latest active ingredient from Givaudan Active Beauty: Darkenyl, a new hair active ingredient inspired by the latest stem cell research and designed to reverse the effects of greying hair.
Effective regardless of hair type, colour and gender, Darkenyl counteracts the hair whitening biological process by combining two molecules: the taxifolin glucoside, a unique stabilised plant polyphenol and N-acetyl-tyrosine, a soluble precursor of melanin synthesis.
Darkenyl boosts hair stem cells proliferation by 30% and its antioxidant properties enable the reduction of free radical damage in hair follicles by 53%. It also helps to protect existing melanocytes and reactive melanogenesis once the hair matrix is repopulated.
Clinical studies found that volunteers had three times less white hair in four months, results that were progress and long-lasting.
“With the development of Darkenyl, we offer an effective solution through the reactivation of the main altered mechanisms at the origin of canitie such as reduction of oxidation, reactivation of melanocytes stem cells and increasing of melanogenesis. Having white hair is definitely not an irreversible phenomenon anymore,” said Amandine Scandolera, Head of Biological Evaluation.
According to the company, Darkenyl is currently patent-pending.
Showcasing Darkenyl’s potential
With Darkenyl, Givaudan Active Beauty created a leave-on hair and scalp care. Additionally, the formula contains ResistHyal, another recent innovation from Givaudan Active Beauty.
Together, the S3D Colourback formula can provide eight benefits in one – from restoring natural hair pigmentation to providing long-term hydration to enhancing hair volume.
Other than its innovative formula S3D Colourback also comes housed in a smartly designed bottle with a comb applicator enabling precise application on the roots to “activate the efficacy”.
“S3D Colourback is an impressive formula offering a sensory experience for the user and a yet unmet efficacy through its two powerful actives ingredients. This product reflects the high level of consumers’ understanding, formulation creativity and scientific performance of our experts who are dedicated at crafting inspirational products for our customers,” said Lefevre.