Is BlowLTD the UK’s major beauty disruptor?

By Lucy Whitehouse

- Last updated on GMT

blow LTD
blow LTD
We take a look at blow LTD - the UK’s leading on-demand beauty app – which has been singled out by Jane Henderson, Global President of Beauty and Personal Care Mintel, as one of the UK’s leading beauty disruptors.

Convenience is driving on-demand beauty and hairdressing services. UK company, blow Ltd is enjoying impressive month-on-month growth, satisfying the increasing demand for professional services straight to the home/office​,” Jane Henderson, Global President of Beauty and Personal Care Mintel, said as part of a recent report on the UK market by CEW and Mintel.

This is creating new employment opportunities, allowing trained working mothers and keen professionals to work flexible hours, often outside of traditional salon opening times​.”

The company, blow LTD, describes itself as the UK’s leading on-demand app, and offers users the ability to oder beauty and wellbeing services (manicures & pedicures, blow dries & hair styling, make-up, massage, waxing & LVL lashes) to their homes, hotel or offices.

Online beauty: UK overview

When it comes to online beauty, UK beauty consumers are keen adopters of technology to help them discover and purchase products and services.

Consumers in the UK spent £1.1bm on online beauty in 2017, with 1 in 3 British people bought beauty and personal care products online, according to the recent MIntel/CEW report.

After the Brexit vote in 2016, sales of beauty and personal care products have continued to rise: in 2017, UK consumers spent £25.1bn on beauty, and this itself is expected to rise by 10% by 2022.

The UK is the world’s sixth-largest beauty & personal care market, worth around £10.2bn in 2017.

Blow LTD: an overview

Launched by entrepreneur and venture capitalist Dharmash Mistry and former editor of ELLE and Grazia, Fiona McIntosh, in November 2013, blow LTD now has five beauty bars in the UK (with two more in the pipeline for 2018).

blow LTD is the leading on demand beauty business in the UK delivering more than 230,000 beauty services to women in Greater London, Manchester and Birmingham.

Winner of the 2016 CEW Digital Achiever of the Year and 2017 Leap 100 winner for fast growth companies, blow LTD has created a highly responsive two-way app which connects clients to expertly trained and tested beauty professionals.

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