in-cosmetics North America 2018

in-cosmetics North America technical expert shares formulation highlights

By Simon Pitman contact

- Last updated on GMT

This video is a must watch if you want to find out about some of the most exciting formulations innovations and what was going on in the Formulation Lab Challenge.

Belinda Carli is the founder and director of the Institute of Personal Care Science, and is also the technical expert and advisor for the in-cosmetics North America event. 

This year Belinda played a big part in the show proceedings, giving a total of four presentations as part of this year's comprehensive educational program, as well as overseeing the Formulation Lab. 

The four presentation topics touched on efficacy and stabilization issues for green formulations, creating personalised product formulations and enhanced delivery methods for greater efficacy - all of which touch upon the leading trends in the industry right now. 

The Formulation Lab Challenge

In the interview Belinda also talks about her excitement over this year's Formulation Lab Challenge, which focused on the color cosmetics category. 

The challenge included 'mystery boxes' for the six companies taking part, which included a container full of ingredients that were only revealed on the day.

Despite the lack of preparation, Belinda said the teams really rose to the challenge and 'produced diamonds' despite the pressure. 

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