Watch: Instant results and on-the-go beauty: trend spotting

By Lucy Whitehouse contact

- Last updated on GMT

We take a look at how face masks are out in front when it comes to instant results claims, according to market research firm Kline.

The insights come from Kline's new Amalgam service.

Amalgam is based on the continuous collection, aggregation, and blending of data from approximately 15 leading retailer websites.

The new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts.

Kline says on-the-go, instant results claims are seeing related products rise in popularity according to these metrics. 

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