Leading Scandinavian beauty innovations and insights to be revealed

By Lucy Whitehouse

- Last updated on GMT

Leading Scandinavian beauty innovations and insights to be revealed
At the upcoming Natural Products Scandinavia 2018, the leading brands, products and ingredients will be showcased for the Scandi region, with a strong emphasis on the beauty industry.

With the full seminar line-up now confirmed, Natural Products Scandinavia’s organisers say the show will provide “unmissable insights” from expert speakers and the very best green beauty innovations, when doors open at MalmöMässan on 14-15 November.

The organisers suggest the show is set to welcome brand ambassadors and pioneers of the Nordic beauty sector, including names like Natrue, AllergyCertified, Naturligt Snygg, Tree of Brands, Kosmetikk Magasinet and NOC Sweden.

Plastics & Natural Cosmetics

As plastic waste in cosmetics becomes more of a pertinent issue, Dr. Hana Mušinović, regulatory and scientific officer at Natrue, will be providing an overview of plastics used in cosmetic products and packaging, focusing on existing global regulation and necessary considerations for safety and sustainability.   

Plastics have revolutionized our societies ever since entering our markets.  Now they are revolutionizing them again, as both legislators and the industry try to search for their more sustainable alternatives​,” says Dr. Hana Mušinović.

We are witnessing the rise of conscious consumerism where consumers demand to know more not only about ingredients and efficacy of the products they use, but more about their environmental impact​.”

’Trend-setting’ brands

Some of the natural-focused brands set to make their debut at the show include:

Tree of Brands (cosmetics), Uoga Uoga (mineral makeup), Aqua Oleum (essential oils, holistic beauty), Donna Taponero (natural creams and oils), Shefaa (soap), Glacial Bay Organic Clay, Flax (olive & aloe cosmetics), Laurus Nobilis Hellenic (soaps, salves, bath salts), Kytio Natural Habits (natural deodorants and serums), Jalue Skincare, Chi Natural Life (oils), OhMySkin (skincare) Eco Tan and Flow Cosmetics (vegan beauty, shampoo soaps).

The full exhibitor list is available here​.

Anybody with an interest in the business of natural organic beauty in Scandinavia, Sweden in particular, should be able to gain at least a few insights as to what is happening in the market – in retail, with brands and the general development​,” says Henrik Olten, founder of NOC Sweden, who is set to give a presentation on the market at the event.

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