Evonik repositions itself in personal care

By Lucy Whitehouse

- Last updated on GMT

Evonik repositions itself in personal care
Evonik, major specialty chemicals company active in the beauty industry, has repositioned itself in personal care and household products markets to form its new Care Solutions business.

With its new Care Solutions, Evonik says it hopes to create a ‘powerhouse’ in the personal care and household products markets.

Through the newly merged offerings of its personal care and household care business lines, the company says its customers will benefit from greater innovative power, leaner processes, closer customer relationships.

Evonik asserts that the move comes as the next logical step as it implements its strategy for the Health & Care Growth Engine.

The new Business Line Care Solution will further strengthen the growth agenda of the segment Nutrition & Care​”, says Dr. Hans-Josef Ritzert, Member of the Board of Management of the Nutrition & Care Segment.

The new unit, which has roughly 1,250 employees and combined sales of approximately €900 million, will be launched on January 1, 2019, under the leadership of Dr. Tammo Boinowitz.

Consolidation: leaner, more responsive

With the move, Evonik suggests its offering will be more dynamic and relevant for customers and allow it to move with greater agility and ambition.

In the past we’ve worked for our customers in parallel across these complementary business lines —the reorganization means that our customers can expect more innovative products, leaner processes, and much closer customer relationships​,” says Boinowitz, the designated head of Care Solutions.

The formation of the combined business ensures that common expertise, resources, technologies, and raw materials will all now sit together under one roof​.”

The four global product lines of —Cosmetic Solutions, Active Ingredients, Cleaning Solutions, and Technical Applications—will all benefit by having a much clearer focus on specialty products that differ significantly from each other. Dedicated application technology groups will ensure that the industrial focus will be retained.

The fifth Product Line, Base Ingredients will bundle products together where value and cost is crucial, says Evonik.

Together, the five product lines will serve the following markets:

  • hair and skin care

  • sun care

  • bath and shower

  • color cosmetics

  • age defying

  • fabric care

  • deodorants

  • liquid laundry detergents

  • industrial and institutional cleaning

  • mining and drilling fluids.

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